When designing a shop or any retail experience, a good design is not sufficient. Retail architecture has to aim for efficiency, effortless interactions, ease of movements, thoughtless flow and productive operations. Too often design stands out and becomes a burden to the final purpose. Cosmetics are overly important, but they have to bend to the concept and adapt to the use.
The retail architecture has a design which is sooth. It has to remain unnoticed to enhance the customer experience. The design of the floor plan and the distribution allow an easy approach of the client to all products.
The hospitality operations are key, they consolidate the retail architecture design of the store. Independently from the clients’ path sales assistants or seller are able to overview and access all spaces of the shop at any moment. Integration architecture and hospitality are fundamental to reach an effective contemporary design.